Email marketing plays a critical role in building trust and credibility between your brand and your customers. Communicating more personally with your customers or potential market, through a direct exchange of personalized and relevant messages to them, can help decrease the effort in obtaining leads or / and increase the return on investment.

Yes! It was once used as a generalist, mass communication channel, in which messages were sent to the database without any sort of segmentation. Because the content was not of interest to the recipient, it was considered spam. Currently, Email Marketing has been evolving a lot, being considered one of the best strategies to communicate in a personal and personalized way with consumers, through a direct exchange of messages relevant to them. Other advantages are the promotion of your content, contributing to generate leads and access to your website, promote products or services, promotions or campaigns, which in turn can translate into more sales. The low investment it requires also makes it an advantageous tool.

Because they do not always know how to adapt their communication according to their goals and the stage of the consumer journey. In addition, aspects such as the type of message, frequency, definition of audience segments, layout, analysis of results, among others, are poorly worked or nonexistent actions in the actions of companies. Hiring Minds On Digital to handle your email marketing will allow you to have a highly personalized, structured and functional strategy, leading to high rates of opening, engagement and conversions.