E-mail marketing plays a critical role in building trust and credibility between your brand and your customers. Communicating in a more personal way with your customers or potential market, through a direct exchange of personalized messages that are relevant to them, can help to reduce the effort involved in obtaining leads and/or increase the return on investment.

Yes, it was once used as a general, mass communication channel, where messages were sent to the database without any kind of segmentation. Because the content was not of interest to the recipient, it was considered spam. Today, e-mail marketing has evolved considerably and is considered one of the best strategies for communicating in a personal and customized way with consumers, through a direct exchange of messages that are relevant to them. Other advantages include promoting your content, helping to generate leads and access to your website, promoting products or services, promotions or campaigns, which in turn can translate into more sales. The low investment it requires also makes it an advantageous tool.

Because they don't always know how to adapt their communication according to their objectives and the stage of the consumer journey. In addition, aspects such as the type of message, frequency, definition of audience segments, layout, analysis of results, among others, are poorly worked on or non-existent in companies' actions. Hiring Minds On Digital to handle your email marketing will allow you to have a highly personalized, structured and functional strategy, leading to high open rates, engagement and conversions.